I am a Fashion Management student with a strong interest in the creative and strategic sides of the fashion industry. Throughout my degree I have had an interest in modules that allowed me to experiment with storytelling, visual direction, and event design, especially the Creative Live Event module in second year, which strengthened my passion for producing immersive brand experiences. Alongside this, I have developed a growing interest in buying and merchandising, and I hope to build a career that blends commercial side of the industry with creativity. I have also worked as a fashion blogger and content creator for OnTrend, an AI‑powered fashion app, where I produced trend-led posts, styling advice, and digital fashion content. I enjoy exploring how technology, culture, and fashion work together, and I aim to continue developing my skills across buying, creative direction, event management, and digital marketing.