I am Emma, a BA (Hons) Fashion Management student at Nottingham Trent University, with strong work ethic, attention to detail and organised approach to both academic and professional tasks. Throughout my studies, I have developed a clear interest in fashion marketing, brand development and the evolving role of digital within the industry, while strengthening my ability to work both independently and collaboratively through group projects and presentations. Alongside my studies, I have gained valuable retail experience, building skills in customer engagement, organisation and commercial awareness, with my role at TKMaxx enhancing my understanding of visual merchandising and trend-led product presentation. These experiences have shaped my creative thinking and ability to work in fast paced environments. I am eager to pursue a career in fashion marketing and/or PR where I can combine creativity with strategic thinking to contribute to impactful and innovative brand campaigns.