I am a final year BA (Hons) Fashion Marketing and Branding student, originally from Leicester. I began this course with the intention of learning all things marketing and business, and over the years I’ve realised that combining that knowledge with unique and detailed visuals is where I thrive the most. My Stage one report took a different direction from the fashion brands that the course normally researches into and instead focuses on the music industry and fan behaviour. I’ve spoken with various industry experts, established an interesting gap in current marketing and developed a business concept that aims to fulfil the needs of certain music fans. Now that I’ve gained a strong base knowledge from my time at university, I’m keen to broaden that knowledge even further and experience first-hand how the music industry operates and evolves in the future.