I am a final year BA (Hons) Fashion Management student, with a background which combines trend forecasting, data analysis and brand identity. My academic experience inspired me to apply for a placement at Ralph Lauren, where I worked as a Merchandising Admin Assistant. After a year on placement, I had the incredible opportunity to stay on part-time in my final year, allowing me to develop my Merchandising skills. These two experiences have provided me with skills to understand how social, environmental and political factors influence fashion strategies. I am passionate about aligning consumer expectations with brand identity in competitive markets. With a logical, work‑orientated approach and a passion for the luxury sector and supply chain traceability , I am eager to contribute to innovative projects and placements that demand both creativity and precision. My final dissertation is supply chain transparency in the sportswear sector, and in the future I intend to look at this further.