Hello, I am Yuen Yi Cheung, a passionate designer currently studying at Nottingham Trent University. A deep curiosity about storytelling, culture, and the visual communication of ideas drives my creative journey. My work spans various media, from experimental publications and editorial design to children's books, card illustration, booklets, and sophisticated packaging design. In my project exploring nonlinear time, I challenged traditional concepts of temporality through dynamic, interactive visuals. My children's book reveals my ability to craft sensitive, imaginative narratives using soft colours and fluid illustrations that connect with younger audiences. In contrast, the Reveal perfume packaging project showcases my refined approach to branding, combining elegance and clarity with a thoughtful use of natural motifs. I believe design is a bridge between imagination and reality, capable of creating emotional resonance.