As a final-year BA (Hons) Fashion Communication and Promotion student, I specialise in experiential marketing and trend forecasting, combining strategic insight with creative storytelling. Passionate about brand strategy and consumer engagement, I analyse industry shifts to create impactful campaigns. ‘A Love Letter to Pole’, reflects my ability to challenge narratives through storytelling, a passion I discovered when creating zines. Focused on dismantling the stigma around pole dancing, the campaign highlights its cultural roots and empowering nature. By capturing real dancers’ voices, I developed a campaign for Agent Provocateur, celebrating femininity, confidence and connection—qualities valued by modern consumers. Looking ahead, my aspirations include a career in experiential marketing, social media and events, continuing to push creative boundaries. I thrive in collaborative work, like the zine I created for LITTLEMISS.mon, which has been a highlight of my university journey.