I’m Maddie Hammond, a BA (Hons) Fashion Communication and Promotion student specialising in art and creative direction. I’m passionate about crafting meaningful narratives through image curation, graphic design, and storytelling to create thoughtful outcomes. With a background in Fine Art, I’ve developed a strong visual sensibility, merging my eye for composition with purposeful communication. My latest self-directed project, Emergence, explored the impact of fast fashion and the barriers independent designers face in the fashion landscape. I created a platform to connect conscious consumers with independent, sustainable designers, giving them a space to showcase their work to an audience that values them. Projects like these have allowed me to grow creatively, refining my direction and concept development skills. My ultimate goal is to become a creative director, to connect, collaborate, and create work that excites people.