Hi, I’m Kitty - a final year Fashion Communication and Promotion student with a passion for storytelling that makes people feel something. My work consists of visual campaigns, editorial photography, and digital storytelling, all rooted in transforming bold ideas into compelling, visually-led narratives. At NTU, I’ve explored how creative concepts evolve - from mood board to message, and concept to consumer - through live briefs with diverse brands. These experiences have sharpened my approach to storytelling and deepened my understanding of how visual identity shapes perception and emotion. Lately, I’ve been drawn to the skincare and beauty space - not just for its aesthetic, but for its core values: self-expression, care, and authenticity. I’m excited by the idea of building campaigns that feel honest, strategic, and culturally relevant, where visuals connect on a deeper level. Follow me on LinkedIn and Instagram to see more.