I am a final year BA (Hons) Fashion Communication and Promotion student with a strong passion for storytelling through photography and film. Throughout my studies I have crafted publications, editorials, short films and more, fine-tuning my own visual style. My self-devised project, entitled Wellness is Simple, explores toxicity within online wellness content, proposing a solution to unattainable beauty standards through a consumer-focused campaign film and supporting pop-up events. I have found projects with print outcomes to be the most personally rewarding, enjoying the process of crafting publications and using my own photography to create strong visual narratives. Alongside my course briefs I was also able to spend a summer studying Social Media Marketing at Humber College in Toronto, broadening my creative skills, live client experience and understanding of industry practices. I am excited to continue developing my creative skillset through industry experience going forward.