Ione McLeod

As a final year Fashion Communication and Promotion student at NTU, I’m eager to step into the skincare and beauty industry where creativity meets consumer insight. My experience spans trend forecasting, product concept development, visual branding, photography, and social media strategy—all of which I’ve refined over three years of hands-on projects and academic work. Most recently, I completed a creative dissertation exploring gaps in the skincare market, where I proposed innovative product solutions rooted in deep consumer research. This project not only showcased my ability to think strategically and creatively but also earned me a 2:1 grade. One of my proudest moments was co-leading the photography for a project titled 'Fashion Anthropology', where we explored the cultural symbolism of bloomer shorts. The final visuals remain some of my most meaningful work to date. My passion lies behind the camera and in bringing fresh, purpose-driven ideas to life.
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