I am a final year BA (Hons) Fashion Communication and Promotion student. My practice explores how brands connect with consumers through storytelling, with a focus on promoting inclusivity and positive representation. I am particularly interested in how fashion can empower individuals and challenge traditional beauty standards. Throughout my degree, I have developed skills in creative direction, brand storytelling, and campaign strategy. After graduating, I aspire to work across the fashion and media industries, creating campaigns that celebrate individuality and build stronger, more authentic connections between brands and their audiences.