I am a final year BA (Hons) Fashion Communication and Promotion student. My work combines creativity with strategic thinking, creating consumer-centred outcomes by relying on in-depth research to inform decision making processes. My self-devised report, 'Make Every Second Count', was motivated by my love of independent music, and tackled fans' struggles to discover new artists by offering a more interactive and personalised approach than traditional social media algorithms. I have also been working as a concert photographer since 2022, shooting for publications and working with artists to capture photographs behind the scenes as well as onstage. I think it's vital to build a strong personal connection while working with artists in order to create the most authentic content, and I've created some strong industry connections by taking the time to do so. After graduating, I hope to channel my passion for live music into a career focused on creative visuals or promotional work.