I'm Ellie, a creative yet strategic visual communicator, specialising in creative direction and brand communications. With a deep passion for culture, sport, fashion, and beauty, I thrive on creating meaningful work that resonates with relevant audiences and makes them feel seen. During my time studying Fashion Communication and Promotion at NTU, my most rewarding project was a self-devised campaign for e.l.f. Beauty, exploring how female athletes balance their feminine and athletic identities and challenge the stereotypes from the media and society. Through a bold visual campaign, an exclusive launch event, and a branded zine, I built a strategic communications plan that celebrated and empowered a Gen Z female audience within the sports space. I’m driven by the power of storytelling and I aspire to continue creating visually engaging, culturally relevant, and purpose-led content for brands I am truly passionate about.