I’m a final year BA (Hons) Fashion Communication and Promotion student, specialising in editorial design and storytelling within the creative sector. With a foundation in photography, styling, art direction and publishing, I’m drawn to how visual communication connects with audiences. My self-devised final project explored the rise of counterfeit sneakers and its impact on consumer trust, using a gamified storytelling to empower audiences in recognising authenticity. Rooted in my passion for physical creation, I brought the concept to life through a zine as I’m repeatedly drawn to for their tactile, expressive qualities and ability to communicate complex ideas in engaging ways. I enjoy the process of experimentation, finding balance between concept and execution. Post-graduation, I aim to continue crafting meaningful editorial work within publishing, independent magazines or brand storytelling studios.