I’m Eleanor, a final-year creative studying BA (Hons) Fashion Communication and Promotion in Nottingham. My practice is rooted in storytelling and the power of visual communication to give a voice to the unheard, a passion I’ve carried with me since the school playground, which continues to shape my creative identity today. My work centres around curiosity and strategy, with a particular focus on Trend Forecasting and consumer psychology. I explore leveraging digital tools, such as Artificial Intelligence, alongside experiential engagement to drive innovation, enhance consumer interaction, and build brand awareness. These themes were explored in my visual report, Circular Memories. As I continue to grow my practice, I aspire to pursue a career in Creative Direction, where I can develop campaigns that are not only visually impactful but also culturally unifying. My goal is to shape narratives that resonate deeply with consumers to foster meaningful, lasting consumer-brand relationships.