Hey, I’m Charlotte and I am a final year BA (Hons) Fashion Communication and Promotion student with a passion for creative storytelling, unforgettable experiences, and purposeful work. During my final year, I focused on how to encourage Gen-Z to rethink their fast fashion habits. To execute this, I developed an app called The Fairy Goodmother which helps users understand the impact of their fast fashion purchases. This experience has not only deepened my love for creative problem solving but also allowed me to channel my passion of sustainability and fashion into something that could genuinely make a difference. I’m currently looking for opportunities within PR, client services, or events, ideally within an agency setting, where I can continue to learn, grow, and contribute to impactful, forward-thinking work across a range of clients and projects.