I’m a final year BA (Hons) Fashion Communication & Promotion student, aspiring to go into social media marketing - with a strong passion for the fashion and lifestyle sectors. My core skills lie within art direction, styling, and content creation across social media platforms. For my final year project, I explored the underrepresentation of women in the streetwear scene, developing creative marketing solutions tailored for the brand Supreme. I’m particularly intrigued by how brands continually innovate with bold and unique strategies, to generate buzz and differentiate themselves in a crowded market. Throughout my academic journey, I’ve had the opportunity to work on projects for brands such as Casablanca, Haglöfs, and Dawson Denim, further enhancing my understanding of the industry and creative communication.