Hi, I’m Abbie Shaw (she/her), a third-year BA (Hons) Graphic Design student at Nottingham Trent University, originally from Chester. Specialising in branding and packaging, I create designs that are bold, memorable, and purposeful. I believe that effective design stems from clear ideas, strong reasoning, and a commitment to both creativity and functionality. My Fine Art background influences my approach, allowing me to bring a meticulous eye for detail and a sense of experimentation to every project. I’m passionate about finding innovative ways to communicate stories through design, whether that’s through a unique brand identity, thoughtful packaging, or creative visuals that capture attention and engage audiences. As I look to the future, I’m excited to bring my skills into the creative industry, collaborating with diverse teams and continuing to learn. I look forward to embracing new challenges, pushing creative boundaries, and contributing to designs that are both impactful and meaningful.