Inspired by our urban environments and the under-construction streets of our ever-growing modern world, Industrial Generation is a high-end, seasonless collection to capture the atmosphere of the hard labour of our communities and appreciate our surroundings even in the instance they are not the most visually pleasing. It is a concept to allow us to open our eyes around us and visualise the potential of our environments and what they can inspire. Industrial Generation is a concept to set a mood, to create energy that is dispensed back into our communities This project is influenced majorly by structure, shape, and materials. These contributing factors create a multi-media and 3D approach which creates an overall contemporary concept which is expressive and free to allow myself to be experimental.