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YOUR DEVICE
Yanan Su
My time at university helped me to learn about the fashion industry. I can independently examine and think about the brand's relationship with the market, as well as develop visual formats and writing. Project members and I studied the entry of Greyhound into the European market and proposed an appropriate entry strategy. This course has improved my ability to analyse, research and work as part of a team. I collected real and specific industry data alongside finding out more about the KOL (Key Opinion Leader) market in China. These abilities will help me enter the future fashion industry and achieve my ambition to become a professional KOL and fashion consultant.