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Lydia James
I spent my years at university unsure of my place in the fashion industry. During an internship, it clicked. Everything that excited me about fashion and culture directed me to PR. You could call me a modern-day Samantha Jones, you probably wouldn't, but you could. My final year project focuses on those brand promotion skills, bringing together the traditionally patronising world of sustainable fashion and Fiat 500 Twitter. An unlikely pairing that led to the creation of Laundry Day; a travelling secondhand store designed for the fast fashion student. My favourite times over the past 3 years are working with so many creative people - the second is the baguettes in the Newton Building.