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Daisy-May Haggerty
My design ethos focuses on creating sustainable pieces that work within a sustainable fashion system. My work explores intersectionality and social innovation to create a more representative, fashion system that works in favour of the wearers and the community. Designing from an ethical and environmentally conscious standpoint challenges me to rebel against the hegemonic fast fashion system in search of better, more exciting alternatives. My ‘Dare Ya’ collection is an example of how a designer can create products that are unique, desirable AND sustainable. My multi-panel jacket was designed for GEN Z & ALPHA to allow them to express themselves with fashion without damaging the environment.