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Alicia Benham
Enthusiastic, energetic and extremely curious. My goal to pave the way for the consumer to indulge in every aspect of fashion, feeling unlimited and able to self-express. My final year project covers this by focusing on making digital fashion consumption experiential for the Gen-Z female consumer. I continuously learn throughout projects, sometimes deviating to enable innovative and disruptive ideas; which I love. To write this bio, I asked my friends to describe me in 3 words. The most common were; passionate, caring and stubborn. These sum up the way that I invest myself in my work, eager to make new and interesting solutions through finding research niches and flourishing creative ideas.