Hi, I'm Shrinithi, a communication designer currently completing an MA in Graphic Communication at NTU. My work combines research, storytelling, and design to create meaningful and engaging experiences. My practice spans branding, visual communication, UI/UX, illustration, motion graphics, behavioural design, and experience design. Alongside my studies, I've worked with Sustain Labs Paris and Digitingo on projects across education, sustainability, branding, and marketing. I'm also the co-founder and Creative Director of Vanila, where I've been involved in building a brand, shaping customer experiences, and growing a creative business from the ground up. Much of my recent work explores human behaviour, food culture, sustainability, and the ways people interact with products, services, and experiences. I'm passionate about creating work that is thoughtful, accessible, and rooted in real human needs. Outside of design, I'm a passionate baker with a serious sweet tooth.