Hello, I am 'Rani Hembram', a Master’s student in 'MA Luxury Fashion Brand Management' with a background in Textile Design. My interests lie in visual storytelling, creative direction, retail, visual merchandising, and exploring how brands create meaningful consumer experiences. I enjoy observing shifts in fashion and consumer behaviour, often reflecting on these through writing reflective pieces and other creative outputs. Throughout my studies, I have particularly enjoyed developing strategy-led projects, including growth proposals for Stella McCartney and Paul Smith, developed through brand study, consumer insight, competitor mapping, and systems thinking. I also enjoyed the entrepreneurial and business-focused approach of the 'Creative Enterprise' module, which strengthened my interest in strategy and business thinking. Moving forward, I hope to continue working within luxury sector, where creativity and strategic thinking intersect.