I am a Fashion Communications MA student at Nottingham Trent University with a passion for art direction, editorial & concept design, and cultural narratives. Growing up between Germany, South Korea, and the UK, I have always been interested in how identity, culture, and representation shape the way we see ourselves and others. My work explores the intersection of fashion, media, and social issues, with a particular focus on representation, belonging, and challenging dominant narratives within the industry. Through research-led creative projects, I use storytelling as a tool to amplify underrepresented voices and create space for more nuanced conversations around culture and identity. My recent project, AKT, investigates how voice-led storytelling can challenge Eurocentric beauty standards by centring lived experiences and cultural authorship.