Hello! My name is Jelyna, and I’m a storyteller with around five years of industry experience and a drive to tell meaningful stories through graphic communication. My strengths are in art direction and building strategic narratives to transform complex ideas into visuals and experiences that feel simple and engaging. A quote by Paul Rand that has always stayed with me is, “Design is so simple, that’s why it’s so complicated.” It inspires the way I approach creative challenges by working to find simple solutions within complex work that help to connect people in a meaningful way.