Hi I'm Ethan, a final year BA (Hons) Graphic Design student at Nottingham Trent University. My practice focuses on themed entertainment, branding and immersive storytelling, exploring how design can shape atmosphere and emotional experiences. I'm interested in creating narrative-driven environments that combine visual identity, spatial design and audience interaction. Inspired by theme parks such as Alton Towers, Universal and Disney, my work aims to balance imagination and realism, building worlds that feel engaging and believable. Projects such as Last Eden explore this approach through maps, concept arts and physical touchpoints, forming cohesive systems across multiple formats. Following my degree, I aim to pursue a career within themed entertainment and immersive design, contributing to the creation of meaningful and memorable experiences.