I am Emma Fendley, a BA (Hons) Fashion Management student with a desire for art and fashion. During my studies, I have developed a particular interest in the creative side of the industry, especially visual merchandising, styling, and event production. This was strengthened in second year through my “Creative Live Event Production” module, where I discovered bringing concepts to life through visual storytelling and creative work. Inspired by this experience, I applied to work as a runner and dresser at various fashion shows over summer to gain realistic, hands-on industry experience. This opportunity helped me build practical skills and confidence, which later supported me in securing a role at Reiss, where once graduated, I will be working in areas such as a styling client consultant, visual merchandising, and general store operations. I aim to pursue freelance styling with premium brands to fully express my creativity while building a career driven by my passion for fashion.