I’m a graphic design student with a focus on creating visually compelling, concept-driven work that connects emotionally with audiences. My practice spans branding, packaging, editorial and merchandise design, with a particular interest in nostalgia-led storytelling and culturally aware design. I enjoy building brands that feel both playful and intentional—balancing aesthetic appeal with meaning. I’m highly confident across Adobe Illustrator, InDesign and Photoshop, and thrive when managing multiple ideas from concept through to final execution. My background in customer-facing roles has shaped my ability to design with real people in mind, considering experience as much as visuals. Looking ahead, I aim to work within a creative agency or brand environment where I can continue developing bold, thoughtful design that resonates with contemporary audiences, particularly within fashion, food and lifestyle sectors.