I am Vanshika Shah (she/her), a final-year BA (Hons) Fashion Communication and Promotion student based in Nottingham and originally from India. My work explores the intersections of identity, digital experimentation, and cultural storytelling. Through 3D fashion design, art direction, conceptual styling, and editorial shoots, I create visual narratives about belonging, memory, and diasporic experiences. One of my most recent projects involved creating a digital fashion show with rigged avatars and Blender-created environments, reimagining how brands can be more interactive and immersive. My practice is rooted in self-exploration, drawing on personal heritage and global trends to create expressive, unconventional, and forward-thinking work. After graduation, I hope to lead the creative direction and styling for immersive digital fashion campaigns in international fashion communities.