I am a visual communicator specialising in campaign development, digital marketing, and storytelling, with a passion for authentic and inclusive brand communication. Through my BA (Hons) in Fashion Communication and Promotion, I’ve developed a broad skill set that allows me to understand how brands connect with their audiences across multiple platforms. My work is rooted in authenticity as I believe the most impactful campaigns are those that reflect real people, real stories, and real values. Throughout my degree, I’ve explored trend forecasting, audience insight, visual branding, content creation, and PR strategy. This multidisciplinary approach has strengthened my creative thinking, while also sharpening my strategic mindset. I’ve learned to develop research-driven concepts, build campaigns that resonate emotionally, and use communication as a tool for cultural relevance and connection.