As a third-year Fashion Communications student, my journey has been one of discovery and growth. Through a variety of projects across PR, marketing, social media, and trend forecasting, I’ve developed a deep passion for marketing and the powerful ways brands can engage with audiences and make a positive impact. Working on campaigns, I’ve gained a solid understanding of how social media shapes consumer behaviour and brand loyalty. My work in public relations has highlighted the importance of authentic, consistent brand messaging, while my studies in trend forecasting have strengthened my ability to predict and adapt to the ever-evolving fashion landscape. I’m excited to bring my gained knowledge to a career in marketing and communications. I’m especially motivated by the opportunity to help brands craft stories that resonate and create positive change. My time at university has shaped me both personally and professionally, and I’m eager to apply the skills I’ve developed in the future.