Hi! I’m Poppy (she/her), a BA (Hons) Fashion Communication and Promotion student based in a seaside town in Lincolnshire. I’m passionate about art direction, concept creation, trend forecasting, and visual storytelling across both digital and physical formats. I love designing zines, creating infographics and campaigns. As part of my self-devised project Freads, I developed a rental collection for a local charity shop with sustainability at the forefront and devised an engaging marketing communications plan to drive awareness and impact. This project pushed my skills in research, curation, and sustainable storytelling. I’m driven by curiosity and the aim to join a fashion agency after graduation where I can bring my ideas, energy, and strategic flair to a collaborative team.