I am a final year BA (Hons) Fashion Communication and Promotion student. My practice centres around visual storytelling, concept development, and strategic communication within the fashion industry. I work across multiple mediums, including editorial design, campaign production, and brand analysis—often exploring themes of identity, culture, and narrative. This portfolio showcases a diverse range of work: an advert concept, an editorial piece, an art direction board, and a creative brand analysis snapshot. Each project reflects a considered approach to fashion communication, blending research with creativity to deliver visually engaging and culturally relevant outcomes. After graduating, I hope to work in editorial, brand communication, or campaign direction within the fashion or creative industries. I am driven by the power of image and narrative to shape perception and create meaningful connections between brands and audiences.