Hi I'm Lottie, and I'm an aspiring stylist and creative director in the streetwear industry. My core skills are photography, styling, graphic design, creative writing, video editing and creative art direction. For my major final year project, I explored the subculture of Hip Hop and its impact on the streetwear industry. I identified a gap where some newer brands were exploiting hip hop aesthetics without having any authentic roots to the subculture. My solution was to work alongside an emerging local streetwear brand and create a campaign demonstrating and maintaining their authenticity to Hip Hop. I’m fascinated by the subcultures that exist at the intersection of fashion, art, and music. I’m drawn to how these creative worlds collide and give people new ways to express who they are. My work explores these connections, aiming to capture the spirit and authenticity that fuel these cultural movements.