Hi, I’m Lillie! I’m an empathetic, enthusiastic, and future-focused creative who blends emotional intelligence, strategic foresight, and visual storytelling to craft campaigns that are both thoughtful and imaginative. While studying BA (Hons) Fashion Communication and Promotion at Nottingham Trent University, I discovered a love for trend forecasting and cultural analysis (I’m known as the girl obsessed with LS: N Global). This interest has shaped many of my projects, including my self-devised, titled ‘Bio-Fantastical’- an escapist, sensory-driven concept that repositions the beauty routine as a moment of sanctuary for the overstimulated, eco-anxious consumer. I’ve also gained hands-on experience in luxury event planning and have exciting opportunities ahead in beauty PR. Long term, I hope to launch my own creative agency, but for now, I’m focused on exploring the industry with curiosity, creativity, and intention.