Hi, I’m Freya! A creative digital marketing and social media enthusiast with a love for all things beauty, fashion, and storytelling. Currently studying Fashion Communication and Promotion BA (Hons), I specialise in blending bold ideas with strategic thinking to craft content that connects. As a South Asian creative with an interest in Bollywood dance, I bring a culturally rich, visual perspective to everything I do. My final year project explored how AI-powered styling can elevate the Gen X shopping journey, deepening my understanding of consumer behaviour. I’ve also created exciting campaign strategies for brands like Crocs, Haglöfs, and Dawson Denim as part of university projects. I’m highly organised, creatively driven, and confident leading or collaborating on social-first ideas. I’m excited by brands that connect emotionally with their audiences and I’m ready to help create work that inspires, resonates, and makes a real impact.