Hi, I’m Fred, a final year BA (Hons) Graphic Design student with a passion for branding and digital marketing across a variety of formats, including motion and web design. My love for graphic design and art has always been driven by my fascination with cinema and visual storytelling, which strongly influences my work. One of my standout projects involved transforming my dissertation into a large-scale Star Wars-themed interface, complete with UI elements that decrypt and translate the written content. I enjoy combining creativity with humour in my work, as seen in my fictional company Aaron Downham, which satirically sells unwanted houses by masking their flaws and misleading buyers. Looking ahead, I’m eager to grow as a designer by working in design and film studios, continuing to explore imaginative and engaging ways to communicate through visual media.