I’m a fun, sociable, and spontaneous creative with a lifelong passion for fashion, beauty and lifestyle. Raised around the industry, attending shoots with my mum and London Fashion Week from a young age, I’ve always known I wanted to be part of this world. Creativity, for me, means taking risks, thinking outside the box, and finding fresh ways to connect with people. I’m confident in content creation and marketing, with experience working on campaigns for brands like Hula Hoops, Dunelm, M&S, Next, and Fabulous Magazine. I’m most proud of my recent self-devised university project exploring fast fashion and dupe culture, where I pushed my skills and produced a moving image piece from my shoot. I aim to work in PR or marketing for a sustainable beauty or lifestyle brand, where I can merge my passion for aesthetics with purpose. I love big ideas, bold visuals, and storytelling that makes people feel something.