I’m Ellis, an aspiring creative with a passion for graphic design, illustration, marketing, social media, and content creation. I thrive in creative environments and am always seeking inspiration that fuels innovative ideas. I’m fascinated by consumer behaviour and trend analysis, and my curiosity drives a thoughtful, forward-thinking design approach. For my final project, I explored how nostalgia can be reimagined as a tool for emotional storytelling—responding to Gen Z’s desire for authenticity and connection. The concept included a conceptual fragrance line, immersive pop-up experience, and social media campaign using collage-inspired visuals and childhood scents to evoke memory, positioning nostalgia as a powerful narrative device while encouraging self-reflection and cultural connection. After graduating, I’m eager to apply my creativity and strategic thinking in a forward-thinking environment where I can continue crafting meaningful visual content and grow as a creative.