I’m Elle Townsend, a fashion creative specialising in art direction, styling, and visual storytelling. My work bridges brand heritage with contemporary culture, creating emotionally engaging and culturally relevant narratives. Studying Fashion Communication & Promotion at NTU has strengthened my editorial eye and collaborative approach, while also deepening my interest in human behaviour, introspection, and the emotional responses fashion can evoke. My final project KALEI-SCOPIC repositions Berghaus for Gen Z through colour psychology, styling, and the restorative competency of nature. I'm passionate about work that connects people to themselves and their environment through visual communications and storytelling. I bring adaptability and creative confidence developed through competitive sport and a drive to experiment. Inspired by lifestyle, real-world visuals and culture, I’m excited to apply my skills across brand, editorial, or agency spaces where meaningful storytelling leads.