As a visual experience designer with an interest for visual storytelling, I’m passionate about designing and delivering experiences that connect with audiences on a deeper level. My core strengths lie in using Adobe Creative suite and I thrive at the organisational and visual design sides of event creation by creating ideas into visual concepts that meet client briefs and needs. For my dissertation, I explored the events sector with a focus on digital wellbeing and the growing demand among Gen Z by creating mindful experiences. A key part of this project was collaborating with The White Company and Unplugged to create a non-digital, retreat-style event. The partnership blends luxury with simplicity, creating a meaningful escape from technology. This experience gave me valuable insight into how brands can create innovative and experience-led campaigns that align with values of wellness and presence. Alongside this, previous collaborations such as with Dot to Dot further developed my knowledge.