Ana Smith (She/Her) I’m a final-year BA (Hons) Fashion Communication and Promotion student, from Buckingham and currently based in Nottingham. My practice explores the intersection of identity, accessibility, and self-expression, with a focus on inclusive and conscious design. I’m particularly drawn to copywriting, creative direction, and campaign strategy—including PR. My background has shaped my confidence in leadership and people-focused storytelling, while personal experiences influence my passion for accessible, empathetic fashion communication. I’m interested in how visual culture can shift attitudes and drive real change—socially and environmentally. Highlights of my practice include a queer beer concept for Castle Rock Brewery and a sensory-inspired fragrance project for Casablanca. After graduation, I hope to work in inclusive brand strategy or creative direction, helping purpose-led brands connect meaningfully with their audiences.