Yoshino Yamasaki

I am a final year BA (Hons) Fashion Marketing and Branding student from Japan. I am IT literate and a fast learner, and enthusiastic about travelling. I have developed a passion for discovering unique characteristics/aesthetic and a different atmosphere of each city. I believe that I can make use of these experiences to enhance my creativity. Through the 9-week placement at MAISON N.H PARIS in Paris, I gained more confidence in my ability by being in a professional environment and experiencing various roles including e-commerce, social media management, and visual merchandising. I am fascinated by craftsmanship and quality of products. However, I understand that the brand narrative is crucial for success in business. By using effective storytelling, products could have deep meanings beyond the fact that they are things to be used. After graduating, I would like to participate in the branding, and contribute to delivering the compelling brand story and the charm of its creation.