Hu Chengyou

During my internship at Shanghai Tongze Advertising Company, I integrated environmental messages into Volvo's advertising strategy. The internship in ASUStek also demonstrated my innovative ability in the fashion technology industry. My goal is to become a marketing strategist for a leading fashion brand. In this role, I plan to create marketing campaigns deeply rooted in cultural insights, revolutionising how fashion brands interact with diverse audiences. For example, using pop-up stores as a platform, I am fascinated by how these temporary retail spaces create immersive experiences, blending marketing with exclusivity and urgency. Additionally, I am interested in how these pop-ups can integrate local cultures, making brand narratives more resonant and meaningful.