Annabel Cornford

I am a final year BA (Hons) Fashion Marketing and Branding student. Throughout my time at Nottingham Trent University, I have had the opportunity to work with amazing brands such as Aromatherapy Associates and Boohoo responding to live briefs and developing my skills in marketing including CAD, communication planning and market research. Additionally, I gained knowledge on buying and merchandising through a chosen module. My most favoured piece of work, my Stage 1 report, explored Gen Z’s perception towards luxury counterfeits and the potential impacts on the resale market. Alongside my degree, I have worked at Next PLC where I have been promoted to Sales Manager, a role that has taught me many beneficial skills. Post-graduation, I am excited to find a marketing role within a brand I admire to allow me to expand my experience in industry.