I am a visual communicator, using my creativity to tell imaginative stories behind brands, products and services across the fashion and lifestyle industry. With a keen interest in content creation and styling, these skills I have harnessed through my time on the BA (Hons) in Fashion Communication and Promotion and have channelled these into my final year project. My natural love for all things social media, especially TikTok, has led me to start a channel of my own. The ‘It Girl Collective’ is a TikTok channel providing a styling platform for a new generation of "It" Girls. A generation set to replace the sea of influencers over-saturating social media with repetitive content. The aim of the channel is to give a diverse range of women all with a unique sense of style, a voice to promote self expression and long lasting styling advice. I plan to use my experience in content creation to kickstart my career in PR.