My name is Holly, I am a 21-year-old Fashion Communication and Promotion student with aspirations of sharing brand intentions, aesthetics, and design through the voice of fashion, with the intention of impact, educating and to contribute to a team that ignites greatness. Being a working-class individual, I have previously used the Fashion Communication and Promotion process and graphic design to taper my project to channel this demographic with inclusion and empowerment providing a breakthrough for industry for a refreshing advertisement and concept that hasn’t been done. My intentions are to give power back to the working-class youth encouraging this demographic to be ambitious, motivated and with the intention of self-love and disregard to ‘dress up’ to fit in. I have great experience in illustrating, this is one of my strongest skills doing everything on my computer using Photoshop and InDesign. I believe that visual aesthetics are key in brand identity.