I'm Yas, passionate for all things print! From publications to branding, I am very much a hands-on designer who enjoys diving into all areas of the creative process. I like challenging the briefs to produce innovative and original outcomes. My way of working includes a lot of concept generation and a broad combination of digital and physical techniques. My main strengths lie within the ideation stages of the creative process as well as working on strategies to make the final outcomes a strong demonstration of the briefs concept, whether that be a more abstract concept, a social issue or a brand story. I am particularly interested in editorial design as I enjoy all aspects from directing photoshoots, typography, layout and print design. I'm interested in learning more in depth skills and experience within these areas. Some of my areas of interest when designing include fashion and current social issues.